Come find out what’s new at this year’s Ball Seed Customer Days! Be the first to see new plant introductions for 2026 and find your next best seller. Open only to the trade, you’ll get a first-hand look at the flowers on display to compare, plan and get inspired for your next selling season. Register today!
With 145,000 plants on display in full bloom, start planning your visit now to The Gardens at Ball in West Chicago, Illinois. Ball Seed Customer Days is where better seasons begin. We’ve designed every part of this event with your success in mind. Choose from either Thursday, July 24, or Friday, July 25, 2025, to register and gain access to explore the 13 acres of The Gardens at Ball, including 700+ new introductions.
Let us connect you with the experts, insights and ideas to drive your next season of success. With new tours, Tent Talks and demonstrations, there is something for everyone at our annual horticultural event. From the industry’s leading breeders and marketers, discover what will work for your next successful program.
Explore the map! (download as a PDF)
Plan your visit now and get ready for some amazing activities and demos. Check out the daily schedule of events:
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Tours of the NEW Seed Distribution Center, Ball Helix Lab and Ball Seed Premier Lab
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Tent Talks highlighting: Cut Flower Production and Crop Planning for Profit, Merchandising Tips for SKUs, Labor-Saving Hacks for your Greenhouse, Calibrachoa Spotlight, and a LIVE Podcast of Tech On Demand!
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Demonstrations of Container Solutions: Build Your Own Cut Flower Bouquet, Inspirational Perennial Combos, Annual Combos and Seed Inputs for Hanging Baskets, and Wave® Petunias 30th Anniversary.
Don't forget to attend a demonstration of the TTA CuttingEdge Sticking Machine, happening every 30 minutes.
